About Us
At JR Phoenix, we believe in the power of innovation, versatility, and purpose-driven creativity to transform everyday living. From modern retail solutions to groundbreaking media, wellness, fashion, hospitality, and event experiences—we are a multifaceted brand built for today and evolving for tomorrow.
While the spark behind JR Phoenix ignited over a decade ago, our journey officially began in 2025, founded by Alexander Jones-Redway, a seasoned e-commerce entrepreneur with a passion for delivering excellence through digital innovation. He is joined by co-owners and partners Melissa and Sophie, whose individual expertise and vision contribute to the company’s continued growth and direction across multiple sectors.
Our operations span six key divisions:
- Retail – Offering a curated selection of homeware, beauty, baby care, and everyday lifestyle essentials.
- Media – Sharing trusted news and global reviews through the voice of our dynamic JR media brand.
- Fitness – Promoting mental and physical wellness through programmes that empower total self-improvement.
- Clothing – Providing stylish, high-quality apparel across sportswear, casual, and refined fashion lines.
- Hospitality & Catering – Serving vibrant Caribbean cuisine and healthy meals, with a restaurant in development.
- Events – Launching in 2026 with immersive, themed experiences designed to entertain, inspire, and connect.
At the heart of JR Phoenix lies a commitment to innovation, integrity, and excellence—ensuring every product, service, and experience meets the highest standard. Our customers remain the core of everything we do, and our ambition is to continuously elevate the way people live, work, and celebrate.
Join us as we shape the future of lifestyle, one bold idea at a time.
Welcome to JR Phoenix—where innovation meets inspiration.